Don’t forget marketing
All business owners and entrepreneurs are incredibly busy, and it can be a real challenge to find the time to promote your business.  Another challenge for businesses is money—but every small business needs to invest in marketing activities that will bring in more sales and keep the cash flow flowing.

It’s wise to be cautious of costly large-scale marketing strategies when you’re watching your profit margin. The best use of your time is to really get to know your customers and how they operate, so you can design (or hire an expert to mastermind) highly appealing, cost-effective campaigns.

And don’t turn a blind eye to what your competitors are up to. Monitor how they attract new customers and think about how you can improve on what they’re doing—or take a completely different approach to promoting your business that will help your business stand out.